Read all about it
Yahoo and Google are both racing to provide password protected content to users as long as they're a subscriber (for now, right?). These sights start with the nice Consumer Reports magazine online, but soon to include sites such as Lexus Nexus.
Lexus Nexus is a ginormous databank with highly confidential data on every single person born in a hospital in the 2nd and 1st worlds. If you think I'm kidding, read this:
http://msnbc.msn.com/id/7913667/